{"id":121,"date":"2026-01-09T01:22:23","date_gmt":"2026-01-09T06:22:23","guid":{"rendered":"https:\/\/brave.com.pe\/?page_id=121"},"modified":"2026-01-09T01:22:23","modified_gmt":"2026-01-09T06:22:23","slug":"diagnostico-de-tu-identidad-de-marca","status":"publish","type":"page","link":"https:\/\/brave.com.pe\/inicio\/diagnostico-de-tu-identidad-de-marca\/","title":{"rendered":"diagnostico de tu identidad de marca"},"content":{"rendered":"<style>\n  \/* BRAVE \u00b7 DIAGN\u00d3STICO DE IDENTIDAD DE MARCA \u2014 MINIMAL *\/\n  .brave-dim{\n    font-family: system-ui, -apple-system, Segoe UI, Roboto, Arial, sans-serif;\n    max-width: 980px;\n    margin: 0 auto;\n    padding: 8px 0;\n  }<\/p>\n<p>  .brave-dim h2,\n  .brave-dim h3,\n  .brave-dim p,\n  .brave-dim li{\n    margin: 0;\n  }<\/p>\n<p>  .brave-dim .accent{ color:#ff6600; }<\/p>\n<p>  .brave-dim .kicker{\n    font-size: 12px;\n    letter-spacing: .12em;\n    text-transform: uppercase;\n    opacity: .65;\n    margin-bottom: 10px;\n  }<\/p>\n<p>  .brave-dim .title{\n    font-size: clamp(30px, 3.4vw, 46px);\n    line-height: 1.05;\n    letter-spacing: -0.02em;\n    font-weight: 950;\n    margin-bottom: 10px;\n  }<\/p>\n<p>  .brave-dim .lead{\n    font-size: 16px;\n    line-height: 1.7;\n    opacity: .82;\n    max-width: 78ch;\n    margin-bottom: 20px;\n  }<\/p>\n<p>  .brave-dim .muted-hr{\n    border: none;\n    border-top: 1px solid rgba(0,0,0,.08);\n    margin: 22px 0;\n  }<\/p>\n<p>  .brave-dim .grid{\n    display: grid;\n    grid-template-columns: 1fr 1fr;\n    gap: 18px 28px;\n    align-items: start;\n    margin: 16px 0 6px;\n  }\n  @media(max-width: 860px){\n    .brave-dim .grid{ grid-template-columns: 1fr; }\n  }<\/p>\n<p>  .brave-dim .h3{\n    font-size: 18px;\n    line-height: 1.2;\n    font-weight: 950;\n    margin-bottom: 10px;\n    letter-spacing: -0.01em;\n  }<\/p>\n<p>  .brave-dim .p{\n    font-size: 14.8px;\n    line-height: 1.7;\n    opacity: .82;\n    margin-bottom: 12px;\n  }<\/p>\n<p>  .brave-dim .list{\n    list-style: none;\n    padding: 0;\n    margin: 0;\n    display: grid;\n    gap: 10px;\n  }<\/p>\n<p>  .brave-dim .list li{\n    display: grid;\n    grid-template-columns: 18px 1fr;\n    gap: 10px;\n    font-size: 14.8px;\n    line-height: 1.6;\n    opacity: .92;\n  }<\/p>\n<p>  .brave-dim .check{\n    width: 18px;\n    height: 18px;\n    border-radius: 6px;\n    display: grid;\n    place-items: center;\n    border: 1px solid rgba(255,102,0,.55);\n    color: #ff6600;\n    font-weight: 900;\n    font-size: 12px;\n    transform: translateY(2px);\n  }<\/p>\n<p>  .brave-dim .final{\n    font-size: 16px;\n    line-height: 1.7;\n    opacity: .84;\n    max-width: 80ch;\n  }\n<\/style>\n<section class=\"brave-dim\">\n<div class=\"kicker\">Servicio \u00b7 Estrategia de marca<\/div>\n<h2 class=\"title\">\n    Diagn\u00f3stico de tu <span class=\"accent\">identidad de marca<\/span><br \/>\n  <\/h2>\n<p class=\"lead\">\n    Antes de crear contenido, invertir en publicidad o crecer en redes,<br \/>\n    necesitas saber <strong>qui\u00e9n es realmente tu marca<\/strong> y<br \/>\n    c\u00f3mo debe mostrarse.<br \/>\n    Este diagn\u00f3stico te da claridad para dejar de improvisar.\n  <\/p>\n<hr class=\"muted-hr\"\/>\n<div class=\"grid\">\n<div>\n<h3 class=\"h3\">\u00bfQu\u00e9 analizamos?<\/h3>\n<ul class=\"list\">\n<li><span class=\"check\">\u2713<\/span> Identidad visual actual (logo, colores, estilo).<\/li>\n<li><span class=\"check\">\u2713<\/span> Mensaje y forma de comunicar.<\/li>\n<li><span class=\"check\">\u2713<\/span> Coherencia entre marca, producto y p\u00fablico.<\/li>\n<li><span class=\"check\">\u2713<\/span> Diferenciaci\u00f3n frente a la competencia.<\/li>\n<\/ul><\/div>\n<div>\n<h3 class=\"h3\">\u00bfPara qu\u00e9 sirve?<\/h3>\n<p class=\"p\">\n        Para entender por qu\u00e9 tu marca no se siente clara,<br \/>\n        por qu\u00e9 el contenido no conecta<br \/>\n        o por qu\u00e9 todo se ve \u201cbien\u201d pero no vende.\n      <\/p>\n<p class=\"p\">\n        Es el punto de partida correcto<br \/>\n        antes de cualquier decisi\u00f3n de marketing.\n      <\/p>\n<\/p><\/div><\/div>\n<hr class=\"muted-hr\"\/>\n<div class=\"grid\">\n<div>\n<h3 class=\"h3\">Qu\u00e9 obtienes<\/h3>\n<ul class=\"list\">\n<li><span class=\"check\">\u2713<\/span> Diagn\u00f3stico claro y honesto.<\/li>\n<li><span class=\"check\">\u2713<\/span> Recomendaciones aplicables a tu marca.<\/li>\n<li><span class=\"check\">\u2713<\/span> Lineamientos para contenido, redes y visuales.<\/li>\n<\/ul><\/div>\n<div>\n<h3 class=\"h3\">\u00bfPara qui\u00e9n es?<\/h3>\n<p class=\"p\">\n        Para marcas que sienten que algo no cuadra,<br \/>\n        que ya invirtieron tiempo o dinero<br \/>\n        y quieren ordenar su identidad antes de seguir creciendo.\n      <\/p>\n<\/p><\/div><\/div>\n<hr class=\"muted-hr\"\/>\n<p class=\"final\">\n    Este diagn\u00f3stico no es un informe para guardar.<br \/>\n    Es la base para construir una marca coherente.<br \/>\n    Desde aqu\u00ed, puedes avanzar con contenido,<br \/>\n    visibilidad o trabajar con un <strong>Gerente de Marketing<\/strong><br \/>\n    de forma estrat\u00e9gica.\n  <\/p>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Servicio \u00b7 Estrategia de marca Diagn\u00f3stico de tu identidad de marca Antes de crear contenido, invertir en publicidad o crecer en redes, necesitas saber qui\u00e9n es realmente tu marca y c\u00f3mo debe mostrarse. Este diagn\u00f3stico te da claridad para dejar de improvisar. \u00bfQu\u00e9 analizamos? \u2713&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-121","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/brave.com.pe\/inicio\/wp-json\/wp\/v2\/pages\/121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brave.com.pe\/inicio\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/brave.com.pe\/inicio\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/brave.com.pe\/inicio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brave.com.pe\/inicio\/wp-json\/wp\/v2\/comments?post=121"}],"version-history":[{"count":1,"href":"https:\/\/brave.com.pe\/inicio\/wp-json\/wp\/v2\/pages\/121\/revisions"}],"predecessor-version":[{"id":122,"href":"https:\/\/brave.com.pe\/inicio\/wp-json\/wp\/v2\/pages\/121\/revisions\/122"}],"wp:attachment":[{"href":"https:\/\/brave.com.pe\/inicio\/wp-json\/wp\/v2\/media?parent=121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}